Somewhere between the city’s hustle and the whisper of the mountain wind lives a special universe — the Moveli universe.
Here, things have feelings, and little details come to life. It’s from this world that new heroes have escaped into ours — handmade keychains crafted from sheep’s wool. Each one feels like a character from a cartoon you once dreamed about as a child. Soft, cozy, full of personality — they seem to whisper, “Don’t forget to dream.” They don’t just hang on your bag or keys — they live close by, like little talismans.
A gentle reminder: magic is near, often hiding in the simplest things. On June 1st, Children’s Day, we release these kind little companions — as a symbol that warm care, play, and imagination are needed not only by children but by all of us adults, because inside each of us lives a child with big dreams.
Josephine the Racket
Artistic. Independent. Free.
Josephine is a symbol of the inner game. She helps you avoid getting stuck in seriousness, to stay vibrant and move with ease.
With her comes the lightness of self-expression and freedom of movement.
