Somewhere between the city’s hustle and the whisper of the mountain wind lives a special universe — the Moveli universe.
Here, things have feelings, and little details come to life. It’s from this world that new heroes have escaped into ours — handmade keychains crafted from sheep’s wool. Each one feels like a character from a cartoon you once dreamed about as a child. Soft, cozy, full of personality — they seem to whisper, “Don’t forget to dream.” They don’t just hang on your bag or keys — they live close by, like little talismans.
A gentle reminder: magic is near, often hiding in the simplest things. On June 1st, Children’s Day, we release these kind little companions — as a symbol that warm care, play, and imagination are needed not only by children but by all of us adults, because inside each of us lives a child with big dreams.
Ivy the Mouse
Hard work. Warmth. Care in action.
Ivy is a true hard worker. She doesn’t rush, but she’s always busy—gathering, creating, supporting. Her energy is like that of bees: wise, focused, and warm. She knows that gentleness doesn’t mean weakness.
With her comes the desire to work with love and without pressure—a reminder that everyday effort is also an expression of care.
