Somewhere between the city’s hustle and the whisper of the mountain wind lives a special universe — the Moveli universe.
Here, things have feelings, and little details come to life. It’s from this world that new heroes have escaped into ours — handmade keychains crafted from sheep’s wool. Each one feels like a character from a cartoon you once dreamed about as a child. Soft, cozy, full of personality — they seem to whisper, “Don’t forget to dream.” They don’t just hang on your bag or keys — they live close by, like little talismans.
A gentle reminder: magic is near, often hiding in the simplest things. On June 1st, Children’s Day, we release these kind little companions — as a symbol that warm care, play, and imagination are needed not only by children but by all of us adults, because inside each of us lives a child with big dreams.
Lars the Lemon
Sour-wise. Introverted. Resilient.
Lars speaks little, but with precision. He reminds us that even a bit of sourness is part of the balance. He teaches us to accept everything inside.
With him comes greater honesty with yourself and a touch of irony toward the world.
